It is defined as forms of communication in the digital world. Some call it Digital marketing, Internet marketing, Mobile marketing, or Digital Media. The term “New Media” refers to a type of platform that can be accessed on a digital device than is interactive, allowing the user to leave feedback, and creates an avenue for people to gather together as a community around a common thought or thing. New media is characterized as dense, manipulative, intractable, and compressible. Digital platforms like DVD, CD-ROM, internet, websites, e-zines, blogs, podcasts, video, audio, and social networks are considered new media. Old media refers to television, magazines, newspapers, books, or any type of paper publication. The only way old media could be characterized as new media is if it had technology that enabled it to be interactive.
A New Way in Marketing
In today’s marketplace you have to grab customers’ attention quickly. Technology allows you to connect directly with your customer; but to some degree, this opportunity is a double-edged sword. Our decreasing attention spans have produced a generation of consumers who demand succinct messages that cut through the clutter. New media equips you with the ability to keep your customers’ interest and their business. New media marketing is taking us back to the roots of our customer relationships—being heart centered. Business marketing is going back to cultivating grassroots businesses.
Tapping into the power of new media lies in what you say, not in how you display it. While websites, blogs, podcasts, and social networks are some of the vehicles used for communicating, it’s what you say that matters the most. When used effectively, these communication tools will help you build a community of loyal customers that you can connect with at any time. You cannot afford to be left behind. Just how you use these powerful new media tools is what will set you apart from your competition. You cannot use a cookie-cutter approach and all strategies must accentuate the uniqueness of your business. Marketing with new media gives you the biggest bang for your buck—both in time and money. It allows you to talk to millions with the ease of talking to one; it gives you control over how, when, and where you talk to your customers and how they talk to you; and it gives you a built-in fan base—the lifeblood of your thriving business.
